Mobile App for 1-2-1 Promo.
The main goal is to present new product to consumer, using interactive mechanics in presentation.
The consumer is given the opportunity to assemble the product in an updated design by himself.
Elements of the updated design are presented as icons, which user must put on the pack.
At the final screen, the main feature of the product is shown – the capsule inside the filter.After breaking the capsule, an abstract video is launched showing how the taste changes in new product.